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In a world dominated by youth, a remarkable group of women cyclists aged 55 and above, defy societal norms. With each race or ride they participate in on Zwift, they shatter preconceived notions and inspire countless women to keep pedaling.
#NeverTooOld
Women UCI age 62-80
Women UCI age 55+
Women UCI age 55+
Will you be next?
Studies reveal that a whopping 70% of women feel invisible as they get older, starting at around 52. This invisibility is further compounded by the fact that 64% of women feel they’re less visible than men. These statistics are a reflection of our society’s obsession with youth and its penchant for being ageist and sexist.
The mission of The OWL of Fame, is to take every opportunity to spread the idea that visibility, agency, and joy is possible – and erasure is not inevitable.
By proudly having our ages visible when we ride on Zwift, we are inspiring the next generation of riders.
And sending a clear message: you’re #NeverTooOld
“My goal in designing the OWL Kit, was to make a bold statement”, said elaine — OWL.BiKe’s co-founder. “The vibrant hues of the OWL against the solid black proclaim: We are here. We are not invisible!”
The kit embodies the unyielding spirit, and is a step forward in reclaiming a sense of agency.
In recognition of the women who refuse to be invisible, women who proudly display their age visibly on Zwift, OWL of Fame inductees receive the Team OWL Zwift in-game kit.
– Tama Janowitz
OWL of Fame Inductees
Women who refuse to be invisible.
Women who proudly display their age on Zwift.
Women who embrace life audaciously!
OWL.BiKe's mission is to redefine the societal concept of aging. When we proudly display our age on Zwift, we are inspiring the next generation of riders – one pedal stroke at a time! #NeverTooOld
Display your age on Zwift!The only way we can confirm your age is for you to follow us! Follow: elaine [OWL] Then wait for her to follow you back!
While you're making your age visible in Zwift Companion, add our team tag [OWL] to your name. For example: elaine [OWL] And if you really want to show your OWL pride, add your age as well! For example, elaine [OWL] 64
Add the [OWL] TagOlder Women in Lycra (OWL) is a unique Zwift Club comprised of women cyclists age UCI 55 and older. We don’t view age as an obstacle…it’s a gift! Older Women in Lycra (OWLs) are changing the societal messages about aging…one ride at a time! #NeverTooOld
Take me there!Not all women 55+ aspire to race on Team OWL - our UCI 60+ Grandmasters Team. But we've got something for everyone! Join our ZwiftPower OWL Team to find out more.
Take me there!Once you've completed all five steps, and your status in both OWL Club and the ZwiftPower OWL Team is 'approved', fill out the OWL of Fame Inductee Application!
Take me there!Please view all of the OWL of Fame FAQs for answers to all your questions!
View OWL of Fame FAQsStay in the loop! Subscribe to get the latest on new products and special promotions!