Invisible?
Studies reveal that a whopping 70% of women feel invisible as they get older, starting at around 52.
In a world dominated by youth, a remarkable group of women cyclists aged 50 and above – Older Women in Lycra “OWLs” – defy societal norms.
We strive to create a welcoming and inclusive community that fosters confidence, health, and camaraderie through the shared experience of cycling. By providing tailored resources, engaging events, and skill-building opportunities, we break down barriers while teaching women to challenge their limits and perceived abilities.
We celebrate the strength and resilience of older women cyclists, encouraging each other to explore new horizons and achieve personal goals while enjoying the freedom of the ride.
Together, we strive to dismantle societal barriers, defy societal norms, shatter preconceived notions and inspire a movement that honors the wisdom and strength of older women, fostering a brighter future for generations to come.
Be SEEN!
Through our innovative Be SEEN program, the process of reclaiming visibility is a transformative journey that empowers and inspires—with the added benefit of improving fitness!
Upon completing our
Be SEEN program
women will be awarded…
The OWL Club
Be SEEN Kit!
Women who complete our Be SEEN program – refusing to be invisible – will be awarded the OWL Club Be SEEN Zwift in-game kit when it is released.
Based on the same kit that Team OWL – our Grandmasters race team wears, this beautiful vibrant pink jersey declares your commitment to Be SEEN!
The kit is currently in Zwift’s queue, with a yet to be determined release date. We anxiously await an update!
OWL.BiKe Grey Zone Trivia Ride!
What does it take
to earn the kit?
Join the OWL Community
Your age MUST be visible!
Our mission is to inspire!
OWL.BiKe's mission is to redefine the societal concept of aging. When we proudly display our age on Zwift, we are inspiring the next generation of riders – one pedal stroke at a time! #NeverTooOld
Follow and Be Followed
On Zwift Companion
The only way we can confirm your age is for you to follow us!
Follow: elaine [OWL] Then wait for her to follow you back!
Add [OWL] to your profile
OWL Pride!
While you're making your age visible in Zwift Companion, add our team tag [OWL] to your name.
For example: elaine [OWL].
And if you really want to show your OWL pride, add your age as well! For example, elaine [OWL] 65.
Join the OWL Club on Zwift
Designed to Empower
Older Women in Lycra (OWL) is a unique Zwift Club comprised of women cyclists age UCI 50 and older.
We don’t view age as an obstacle…it’s a gift!
Older Women in Lycra (OWLs) are changing the societal messages about aging…one ride at a time! #NeverTooOld
Join our ZwiftPower OWL Team
OWLs Riding + Racing Together!
Not all women aspire to race on Team OWL - our UCI 60+ Grandmasters Team.
But we've got something for everyone! Join our ZwiftPower OWL Team to find out more.
Join the OWL Club on Strava
Home of our OWLsome challenges!
We're all a bit competitive…so bring on some challenges!
Through the OWL Club on Strava, we gamify the cycling experience with challenges that motivate!
Complete a dozen OWL events
You're OWLsome!
It's what Be SEEN is all about!
Whether you choose to race in our TTT Fun League, join us for our Grey Zone Trivia ride, or participate in any of our OWLsome FUN events, you're on your way to earning your kit!
Be sure the other steps are complete, before completing this last step. Be SEEN!
Completed all these steps?
Fill out the Be SEEN graduation form!
Take me there »
What's next?
Now you're in the queue…
We're hoping it's not a long wait, and that Zwift will prioritize the OWL Community kit.
Get some 100% OWL Goodness
Thanks for being part of the OWL.BiKe community! Stay connected! Get the latest OWL Hoots! news in your inbox!
