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BE
SEEN!
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Do you feel invisible?
Studies reveal that a whopping 70% of women feel invisible as they get older, starting at around 52.
It's time to BE SEEN!
OWL
EMPOWERMENT
PROGRAM
Do you feel invisible?
Studies reveal that a whopping 70% of women feel invisible as they get older, starting at around 52.
In a world dominated by youth, a remarkable group of women cyclists aged 55 and above – Older Women in Lycra “OWLs” – defy societal norms.
We strive to create a welcoming and inclusive community that fosters confidence, health, and camaraderie through the shared experience of cycling. By providing tailored resources, engaging events, and skill-building opportunities, we break down barriers while teaching women to challenge their limits and perceived abilities.
We celebrate the strength and resilience of older women cyclists, encouraging each other to explore new horizons and achieve personal goals while enjoying the freedom of the ride.
Together, we strive to dismantle societal barriers, defy societal norms, shatter preconceived notions and inspire a movement that honors the wisdom and strength of older women, fostering a brighter future for generations to come.
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100% OWL Goodness Pro Cycling Jersey
Original price was: $175.00.$150.00Current price is: $150.00. -
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OWL POWER
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OWL POWER
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OWL POWER
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Be SEEN!
At OWL.BiKe, we are dedicated to uplifting and empowering women aged 55+ by providing them with the skills and confidence to embrace their visibility in all aspects of life.
Through our innovative Be SEEN program, the process of reclaiming visibility is a transformative journey that empowers and inspires—with the added benefit of improving fitness!
Embracing innovative teaching techniques—whether through group rides, workshops, or the experience of racing TTT together on Zwift—we teach women to challenge their limits and perceived abilities, enhance personal confidence and foster connections with others.
We believe that every woman deserves to be seen, heard, and celebrated for her unique self.
Women who complete the Be Seen program receive a Team OWL Zwift in-game kit and are inducted to the OWL of Fame!
Zwift Team OWL Kit
“My goal in designing the OWL Kit, was to make a bold statement”, said elaine — OWL.BiKe’s co-founder. “The vibrant hues of the OWL against the solid black proclaim: We are here. We are not invisible!”
The kit embodies the unyielding spirit, and is a step forward in reclaiming a sense of agency.
In Recognition…
Women who complete our Be SEEN program – refusing to be invisible – will be awarded the Team OWL Zwift in-game kit and will be inducted into the OWL of Fame.
– Tama Janowitz
OWL of Fame
The mission of The OWL of Fame, is to take every opportunity to spread the idea that visibility, agency, and joy is possible – and erasure is not inevitable.
By proudly having our ages visible when we ride on Zwift, we are inspiring the next generation of riders.
And sending a clear message: you’re #NeverTooOld
Together, we dismantle societal barriers, defy societal norms, shatter preconceived notions and inspire a movement that honors the wisdom and strength of older women, fostering a brighter future for generations to come.
OWL of Fame Inductees
Women who refuse to be invisible.
Women who embrace life audaciously!
OWL OF FAME
elaine
Becky
Arlyne
Maria
Wendy
Pam
What does it take to be inducted?
A few simple steps…
STEPS
DETAILS
OWL.BiKe's mission is to redefine the societal concept of aging. When we proudly display our age on Zwift, we are inspiring the next generation of riders – one pedal stroke at a time! #NeverTooOld
Display your age on Zwift!The only way we can confirm your age is for you to follow us! Follow: elaine [OWL] Then wait for her to follow you back!
While you're making your age visible in Zwift Companion, add our team tag [OWL] to your name. For example: elaine [OWL] And if you really want to show your OWL pride, add your age as well! For example, elaine [OWL] 65
Add the [OWL] TagOlder Women in Lycra (OWL) is a unique Zwift Club comprised of women cyclists age UCI 55 and older. We don’t view age as an obstacle…it’s a gift! Older Women in Lycra (OWLs) are changing the societal messages about aging…one ride at a time! #NeverTooOld
Take me there!Not all women 55+ aspire to race on Team OWL - our UCI 60+ Grandmasters Team. But we've got something for everyone! Join our ZwiftPower OWL Team to find out more.
Take me there!It's our community hub for our TTT Fun League and Team OWL - our Grandmasters TTT Team.
Take me there!It's what Be SEEN is all about! Enjoy the thrill of racing TTT in our Fun League. Learn what it feels like to be empowered. Be Seen!
Take me there!Once you've completed all steps, and your status in both OWL Club and the ZwiftPower OWL Team is 'approved', fill out the OWL of Fame Inductee Application!
Take me there!Please view all of the OWL of Fame FAQs for answers to all your questions!
View OWL of Fame FAQsGet some 100% OWL Goodness
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